What is Marketing? (Old Article)
February 15, 2020
(Please note that all the articles pointed as (Old Article) are written during my earlier stint of blogging, in 2000-2007) and hence may sound a little dated. But the principles behind them are intact) "Because let's face it, friends, as marketers we are in the business of mindfully structuring appearances and messages to create an […]
Geeks Vs Suits (Old Post)
January 14, 2020
Who is a better choice for managing a software business? A person whose primary background is technology or whose primary background is management(mostly sales or marketing). In this article Joel seems to prefer geeks over suits but cautions that geeks have also screwed up in managing or scaling up companies, the prime example being Netscape. […]